1. Consider What Makes Your Business Tick
When you’re naming a business, you’ve probably got all kinds of catchy ideas and images in your mind. But let’s go back to the basics for a moment: what is your business’s mission? What makes you valuable in the market? Who are the customers you’re serving?
There’s a lot that makes your business unique, and these elements can help you come up with a solid name that reflects what you’re about. Think about the message you want to send with your name:
Should it be easy to pronounce?
Are you going for mass appeal (e.g. Paradise Air, Rostipollos) or are you catering to a niche audience (e.g. Ahrefs, PokerStars)?
Should it directly relate to your products or services (e.g. Cafe Britt, Florida Ice and Farm Company, etc.)?
Do you want to limit it to a single word, use your own name, or create a mashup of words?
The sky’s the limit, so don’t be afraid to get creative. Just make sure it reflects the voice and image you want to create.
2. Start Brainstorming
There’s a lot you could call your business, but ultimately, you’ll need to decide on just one name. Before you settle, start brainstorming and write down whatever comes to mind. Spend some time dreaming up ideas and see what evolves. Even if it sounds silly at first, write it down and come back to it after you clear your mind. One crazy idea might just lead you to the real deal.
Take a break and sleep on your brainstorm, then come back to it with fresh eyes. Shortlist your ideas to the ones you really like, then prioritize them according to how much you like them.
Play around with each name, say them out loud to see how they sound, and keep shortening your list until you’re left with the names you want to seriously consider for your business.
3. Check Legal Availability
What many novice business owners don’t realize is that choosing a name doesn’t mean you can actually use that name. To make your business legal, your name has to be unique. Work with an attorney on this process to make sure you can get the business name you want. He or she can help you file the right paperwork, including drafting and notarizing your public deeds for registration.
While you’re at it, do a quick Google search for your business name to see if anyone else is using it. They may be using a business name but haven’t made it legal yet, and while the name is still technically fair game in this case, you may not want your business name associated with theirs.
4. Check Domain Availability
If you plan on having a website, many businesses choose a domain name that’s the same as their business name. This consistency makes it easy for people to remember and gives you an easy way to tell people about how they can learn more about you.
You can go to a website broker like GoDaddy to check domain availability. When you decide on a name, you’ll want to grab your domain quickly before someone else does.
5. Make it Official
Are you ready to pull the trigger on your business name? If you haven’t partnered with an attorney yet, now is the time to do it. This is especially helpful if you are pursuing an SA corporation rather than a sole proprietorship. This business class protects your personal income and assets, but it can be a complicated process to complete if you’re not experienced.
What will you name your small business?
Naming your small business isn’t a decision to take lightly, so don’t treat it as an afterthought. It’s a lengthy process that could slow you down if you don’t approach it with a clear strategy, especially when you’re ready to make it official.
But once you’ve chosen a winning name, consider another box checked on your to-do list and one step closer to carving your niche in the industry.
Need a boost in finding the perfect business name and designing your brand around it? Let us join you on the journey — schedule your free consultation today and prepare to launch a successful business!
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What are all those words on your web page called — copy or content? Most startup consulting businesses use them interchangeably, but they’re NOT the same and the difference DOES matter. Otherwise, why would we need two different terms for essentially the same thing?
The main difference between copy and content is intent. Yes, they’re both collections of words designed to convey an idea, or even build your SEO value. But it’s how they’re used that will impact the success of your website design.
Simply put, you need both content and copy for an effective website, and knowing when and how to use each one could be the single best thing that sets you apart from your competitors.
Let’s dive into the big copywriting versus content debate so that you can optimize your Costa Rica website design for maximum results.
Copywriting vs. Content: A Brief Overview
Let’s get straight to it: content is designed to inform. Copywriting is designed to sell.
Content is the information that’s on your website (e.g. product descriptions, infographics, SEO, etc.) or in your marketing, such as blog articles, social media posts, email marketing, or brochures. Each of these items relies on text to convey ideas, so the primary goal here is to create content that will attract potential customers to tell them about your services.
Copywriting is a form of content writing, but has deeper intentions. Copy is usually tailored to create a specific action or reaction (i.e. to sell the prospective customer on an idea or product). This is the core text within your content that guide people on their decision-making journey. It’s also the key piece of your branding messages that help prospects get to know your company, your mission, your values, and what you do better than anyone else.
There’s clearly a lot of overlap between the two. Much of your content will have copywriting injected into it. In its simplest definition, all copywriting is content, but not all content is copywriting.
Why the Difference Matters.
There are a few important reasons why you need to know the difference between content vs copywriting, and it’s not just so you can sound smart to all of your colleagues. Knowing when and how to use the two will ultimately impact the effectiveness of your writing in helping you to achieve your goals.
It Affects How You Sell
Content without copywriting may not be enough to grow your conversions. For example, if you’re trying to sell a product, content marketing will help you raise awareness, but copywriting will create the desire and actions from your audience.
Content and copy are both powerful forces, but they’re even more potent when combined. If your goal is to sell, whether you’re selling a product, service, idea, or even your brand voice, you simply can’t have content without copy and expect to get the results you want.
It Determines Who You Hire
Since there’s a difference between copy and content, there’s also a difference between a copywriter and a content writer.
The two formats overlap, but copywriters and content writers don’t completely share the same skillset. Content writers excel at blog posts and web pages, but many of them lack the skill to infuse desire, conviction, engagement, and emotion into their writing that will encourage audience members to act. Copywriters can write good content, but their talent lies in creating effective copy and will usually charge more for their services. You could get away with hiring a content writer for certain projects and save some money if you knew you didn’t need a copywriter.
Attributes of Content Writing
In its purest form, content writing is marketing. Every piece of content you create speaks to your audience, whether or not you realize it. Here’s what good content writing looks like:
Any time you write a piece of content, you’re giving your readers an impression of your business. The goal isn’t to get them to convert on the spot, but rather foster an ongoing relationship with them and build an image of your business so that you become the go-to choice whenever they need what you can offer.
Attributes of Copywriting
Much of your content will include copywriting. Your copy supports your branding and marketing and encourages your readers to learn more or take action. Landing pages in particular thrive on strong copywriting because they’re designed to convert.
In general, copywriting includes all of the following:
Wrapping Up the Copywriting vs. Content Debate
It’s important to remember that even though copywriting is the catalyst in the content strategy, it’s not enough on its own. You don’t exist simply to advertise and brand yourself. You truly need both content and copy to create an impactful, believable, valuable experience to your customers that will encourage them not only to buy from you, but also to stick with you.
Peak Integral Media can help empower Costa Rica startup consulting firm with the right balance of content and copywriting. Reach out today for a consultation and discover how to make the right words work for your business!
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